Frequently Asked Questions

Which idea Active comes from?

Active Clean Air & Antibacterial Ceramic™ was born from a request by the Iris Group founder, Dr. Romano Minozzi, to his collaborators to create a new ceramic material, which could make use of the latest scientific and technological breakthroughs, with the ambition to build a new tile that was not only aesthetically appealing, but which also possessed the unique feature to play an active role in improving the quality of human life.


Does Active make tiles more delicate?

Absolutely not. The Active tile undergoes a heat treatment at 680 °C and finally passes through a series of industrial washing with soap, water, and abrasive brushes. The Active tiles can be used without any problem for both coatings and floors.


What happens if an aggressive liquid fall over the Active tiles?

Nothing. Laboratory tests showed that the Acitve surfaces can withstand contact with the most common acid or basic liquid.


Can Titanium dioxide break away from the tiles because of adverse weather conditions?

Absolutely not.
The preparation way guarantees a perfect adhesion of titanium dioxide on the tile surface and a perfect stability for any kind of atmospheric condition.


What are the ISO regulations?

The ISO regulations are the standards for the quality certification.
The standardization international organization, or ISO, is the most known international organization for the certification of quality. 162 states are in ISO.
The standards report with great precision the methodology of the tests, so it is proved that the final figure could be irrefutable and reproducible in any laboratory in the world.
For this reason, the standard lists in detail the methods and procedures to be followed until the final elaboration of the data and the final document to be drawn up.


What is Titanium dioxide? Is it sure for human health?

Micrometer particles of Titanium dioxide (TiO2) are high temperature fixed on the ceramic tiles and they are the catalyst par excellence for Active Clean & Antibacterial Ceramic™. Micrometer size (not nanosized) of Titanium dioxide prevents all the risks for human health and for the environment, during the production, the application and the final use of it.


What does Anatasio mean?

Titanium dioxide exists in three different christallographic phases: Anatase is one of these and it’s the photocatalitic active one.


What is photocatalysis?

Photocatalysis is a photochemical reaction, conducted with the aid of a catalyst which exerts its action when irradiated by light with an appropriate wavelength. The classic photocatalysts are semiconductors. Among all, titanium dioxide is the most active and used. Using the light energy, photocatalysts cause the formation of oxidizing reagents which decompose the polluting organic and inorganic substances in the atmosphere. Photocatalysis is nothing more that the acceleration of the oxidation processes occurring in nature, it promotes the rapid decomposition of environment pollutants and prevents the accumulation and proliferation of bacteria, thus expressing a self-cleaning activity .


Are Active Clean Air & Antibacterial Ceramic™ materials ecological?

Active Clean Air & Antibacterial Ceramic™ contains chemicals harmless to humans, which develop beneficial effects on the atmosphere and on human health. Moreover, thanks to the product self-cleaning properties, the need to use detergents decreases, also contributing in this way to reduce water pollution.


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