ABOUT / INTRODUCTION

The history of the earth goes back billions of years, during which a series of events have shaped the planet into the landscape we know today: oceans, mountains, volcanoes, valleys and rivers.

Man arrived in a universe that was ready to welcome him and to offer all its resources; infinitely small as Man is in the face of the vast cosmos, over the centuries his actions have proved devastating, exactly as is proclaimed by the chaos theory, according to which minor changes to initial conditions bring about major changes in the long-term behaviour of a system.

A healthy ecosystem maintains the natural ability to produce a stable amount of resources necessary for the species that live within it.
The deterioration of the natural habitat today poses a major threat.
Man has transformed almost half of the Earth’s ice-free zones, with serious effects on the rest of nature.
Forests turned into agricultural areas, rivers embanked, land covered with cement to build roads and cities: every year we lose around 16 million hectares of forests, the areas with the highest levels of biodiversity.
In order to halt this process of deterioration, we must find a way to live within the load capacity of the ecosystems.
Man’s activities have over the years developed in a way that is increasingly linked to industrialisation, paying less and less heed to the repercussions on the surrounding environment.
Atmospheric pollution is a group of harmful effects that bring about changes to the biosphere and thus have repercussions on mankind.
These effects depend on a series of factors that modify the existing equilibriums, often released into the air as a sub-product of human activity.
In this way, substances are released into the atmosphere that would not otherwise be present in the natural composition of the air; this is why they have a harmful effect on humans, animals and plants.
It is only recently that the international community has begun paying attention to the condition of the Earth, and its common aim must be to reach a sustainability threshold.
This must be the benchmark for the consumption of resources and the production of waste determined by a single context, and it is a measure of the width of the gap between real resources and the excessive exploitation of those resources.

The aim of Active Clean Air & Antibacterial Ceramic™ is to provide a way to recover part of the environmental impact generated by our system of life, by reducing the effects produced daily by pollution and smog and respecting the ecosystem thanks to the natural mechanism of photocatalysis.

The efforts made to attenuate climate change that began thanks to the Kyoto protocol are leading to the creation of a new generation of materials that are able not only to have a smaller environmental impact throughout their life cycles, but above all to bring about an improvement in air quality.

It is with this in mind that Active Clean Air & Antibacterial Ceramic™ is being launched as a valid alternative material, because it has an excellent role to play in policies to reduce the main gases responsible for atmospheric pollution and acid rain.