Why Active 2.0?
What has changed?

Discover ACTIVE 2.0

Antibacterial EFFECTIVENESS

Antibacterial EFFECTIVENESS

Eliminates 99.99% of the bacteria

we come into contact with, including antibiotic-resistant bacteria (MRSA)

Antibacterial EFFECTIVENESS Learn more

Anti-pollution EFFECTIVENESS

Anti-pollution EFFECTIVENESS

Purifies the air

from the present polluting substances: NOx and SOV (volatile organic substances)

Anti-pollution EFFECTIVENESS Learn more

Self-Cleaning EFFECTIVENESS

Self-Cleaning EFFECTIVENESS

Super-hydrophilic

Easy removal of dirt and consequent reduction in the use of aggressive and expensive detergents.

Self-Cleaning EFFECTIVENESS Learn more

Anti-Odour
EFFECTIVENESS

Anti-Odour EFFECTIVENESS

Benefits of photocatalysis

Improvement of air quality thanks to the removal of toxic pollutants and odours.

Anti-Odour EFFECTIVENESS Learn more

POLLUTION
2018

Pollution 2018 - RefleAction is the most recent event in a company philosophy aimed at environmental sustainability that began fifty years ago, the demonstration of the Group’s constant commitment to research, new technology and social responsibility.
Designed by the young architects of SOS – School of Sustainability, Mario Cucinella’s postgraduate academy, 40 young oaks emerge from Bologna’s historic centre, in an artificial terrain created from a large reflective slab with a striking geometry that aims to subvert the usual,relationship between the city and nature.
Material therefore becomes nature, just like the Active Clean Air & Antibacterial Ceramic™ technology becomes the surfaces of the narrative pathway, mapping out the road of reflection on important environmental themes.

BUFALINI CESENA

Cesena (FC) (ITALY)

POLLUTION 2018

Bologna, Piazza Santo Stefano (ITALY)

Iris Ceramica Group, an Italian leader in the production of porcelain and high-tech ceramics, will present the Pollution 2018 – RefleAction project in connection with Cersaie 2018.

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