The New Holland Agriculture pavilion at the Expo Milan 2015 is clad in custom-made slabs using Active Technology

The New Holland Agriculture pavilion at the Expo Milan 2015 is clad in Fiandre custom-made slabs using Active Technology.
The structure, designed according to environmentally friendly and energy efficiency architectural standards, utilizes the most advanced sustainable building techniques and assigns the wall coverings to Group GranitiFiandre and and their photocatalyctic material Active Clean Air & Antibacterial Ceramic™.

New Holland Agriculture, one of the world leaders in mechanised agriculture and sole producer present at the Expo Milan 2015, chose Fiandre designed ceramic tiles and Active technology to clad the expansive internal and external areas of the Corporate Sustainable Farm Pavilion.
The structure, occupying an area of about 1,600 square metres, was built according to rigid sustainable criteria implementing state-of-the-art building techniques aimed at protecting natural resources and reducing the impact on the environment caused by the process of construction and dismantling.

The Active Clean Air & Antibacterial Ceramic™ technology, applied to Fiandre products, fits perfectly into this project in line with the concept of the pavilion and the Clean Energy Leader™ strategy that New Holland has followed since 2006.
ACTIVE is an innovative treatment for grès ceramic and enamel surfaces, based on photocatalyctic titanium dioxide which transforms the basic tile into a cutting-edge, eco-active and self-cleaning one. Thanks to the chemical reaction of photocatalysis in ACTIVE, it is able to react to polluting molecules present in the area and break them down, performing an efficient anti-pollution action and so improving the quality of the air.

The Fiandre surfaces used for the pavilion Cementi Light Grey Active, are products created and customised especially for New Holland Agriculture. The coverings include cladding for the external areas such as stairs and ramps but also internal areas like the flooring of the exhibition halls, offices and multi-purpose rooms.

The Sustainable Farm Pavilion puts the Expo visitors in contact with agriculture and takes them on an interactive journey through the evolution and importance of mechanised agriculture in the food chain supply, with the objective of satisfying the planet's growing need of food.

Active ceramic surfaces used:
Cementi Light Grey Active - Fiandre


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DISCLAIMER: The Active Surface brand is not available for import, purchase or distribution in the United States of America and territories.
Any and all product claims and descriptions contained on this website or in other sales or promotional materials regarding the Active Surfaces brand, including claims and descriptions of its public health benefits and antimicrobial or antibacterial effects, are not applicable in the US states and territories .

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