Active Clean Air & Antibacterial Ceramic™ will be actively present at FuoriSalone in Milan (April 14-19).
At Via Goldoni 33, Alessandro Rosso, Simone Micheli and Massimiliano Orsatti will present a new concept of hospitality: highly evocative, functional spaces for a new dimension of urban hospitality, a new concept of Home Away from Home.
Created in Milano but destined for big cities all over the world, the ground floor on Via Goldoni will become town@house street: fully computerised hotel suites directly on the street, with no need for a reception desk.
Four suites opening directly onto the street and the city, each with its own separate access, in which the classic boundaries between indoors and out blend and fade away.
Fiandre and Iris Ceramica’s Active materials are the perfect partner in the project, offering absolute innovation and a new generation of environmentally active materials that aim to achieve active rather than passive sustainability, useful and essential to improve our quality of life, starting in the places we live in.
The outstanding feature of this initial urban suite installation are new shades of Active created specifically for the occasion, Fiandre's Extra White 120x60cm and Iris Ceramica's White Brilliant Active in 60x30cm: two neutral whites to underline and dramatise different architectural situations, establishing contact with the city, its inhabitants and the urban landscape.