AILATI. RIFLESSI DAL FUTURO (Reflections from the future), the exhibition at the Italian Pavilion at the 12th Venice International Architecture Exhibition, will be opened to the public on 29 August (running until 21 November 2010). The exhibition, curated by Luca Molinari, is promoted by the Ministry for Culture and Heritage with the PaBAAC (General Directorate for Landscape, Fine Arts, Architecture and Contemporary Arts) and the Biennale of Venice.
AILATI. Riflessi dal futuro (Reflections from the future) plays with reflections of the name "Italia" to create an installation which offers a new reading of contemporary architecture by providing an original, sideways look at things, reality and projects ("ailati" means "at the sides"), for a stronger, wiser appreciation of the reflections from the future we receive from the world around us every day, and which constitute the resource on which Italian architecture can build new styles and identities. The exhibition therefore surveys the path of architecture through the past, present and future: a path GranitiFrandre and the Iris Ceramica Group have walked in their decades of experience.
While the past and present are represented in the exhibition to dictate the critical agenda and define the state of the art of Italian architecture, the future is the opportunity for reflection: the blueprint for a time still to be built, a location for experimentation, for which Fiandre, Technokolla, Iris Ceramica and FMG Fabbrica Marmi e Graniti are already hard and enthusiastically at work.
GranitiFiandre and the Iris Ceramica Group have had faith in this idea, sustaining it through their continual responsiveness to original, previously unpursued possibilities for the shaping of matter.
Proof is provided by their constant prioritisation of Quality, first and foremost in terms of the quality of life of each of us, which has led to the conception and creation of ACTIVE Clean Air & Antibacterial Ceramic™.
This new "living", "intelligent" material, capable of interacting "actively and positively" with the environment, welcomes visitors when they enter the Exhibition, since it forms the word AILATI, presented twice to frame a path of discovery through the culture of architecture, towards a future of new roads to a better society. "ACTIVE symbolises our commitment in terms of active sustainability, which led us to produce this sort of super-material, designed to meet the needs of contemporary architecture. Its use to form the signs that welcome visitors to the exhibition in the Italian Pavilion curated by Luca Molinari metaphorically marks ACTIVE’s official entrance into the world of architecture" states Graziano Verdi, Chairman and CEO of GranitiFiandre and CEO of Iris Ceramica.
The materials chosen for this occasion are: Crema Marfil of FMG Fabbrica Marmi e Graniti (Marmi collection, size 60x60 cm), White Brilliant of Iris Ceramica (Brilliant collection, size 60x60 cm) and Taxos Extreme of Granitifiandre (Extreme collection, size 75x150 cm).
The opening to the public on 29 August will be preceded by the official inauguration at 11.00 am on 28 August 2010, attended by Sandro Bondi, Minister for Culture and Heritage.